Whether you are a selfie queen or a professional photographer, Instagram has become the go-to creative vehicle for communication and interaction, globally. Uploading an image to the app freezes time. Using a hashtag connects your story to others in the digital space. In a sense, we are transcending the way traditional marketing has operated. Sharing these photographs makes the brands and the stories we tell real, relevant, and current.
Sure, we are living in an over-communicated society full of memes and trolls but who cares? If you don’t like the content, hit them with an unfollow. I promise, it’s liberating. In terms of the people you need to be following to gain some inspiration, technical knowhow and eventually step up your Insta-game, here’s a list of five to start:
1) @NYonAir - If you don’t know about this account by now, well, welp. Providing the internet with the most incredible views of New York City, you’ll be chomping at the bit to get a ride in that damn helicopter. I’ve tried emailing them about booking a session and it just does not go down like that. It’s a very exclusive program in which they hand pick specific photographers to shoot and cobrand their material on the web. Happy viewing!
2) @13thWitness - The son of legendary street artist and photographer Futura2000, XIIW kills the game on multiple fronts. From his smoking boo @MonicaAlvarez to his collaborative account with Jason Goldwatch, 13th Witness captures breathtaking shots that tell stories and even sells them as prints on his website. The endowment factor certainly helped his cause and access but it’s all about who you know, right? Regardless, adding a little hip-hop flare into your account has never steered anyone wrong.
3) @IMTHEJAM - Married to the lovely and equally as creative @SHESTHEJAM, this photographer has also produced tracks for Fabolous, Jim Jones and more (according to Twitter). Each post he launches is so rich with detail and sharp vibes that I find myself scrolling months down his page at times. Expect a lot of nature and surreal depictions of the concrete jungle we all call home.
4) @JNSILVA - Born and raised in Caracas, Venezuela, Jose lived there until the age of 13 until moving to New Jersey for better opportunities for a brighter future. After high school he attended Rutgers University where Silva majored in English and Philosophy, and a minored in Ancient Civilizations. Now, Jose works at Memorial High School (his alma mater) in the special services department, specifically with 11th and 12th graders. As if it isn’t evident by his full-time gig, Mr. Silva is all about giving back. Last Saturday he hosted an Instameet under the Brooklyn Bridge for the 6AM sunrise, I had to cut my evening short just to make it! Just kidding, sorta. He’s doing another one this Saturday as well:
5) @JillyBallistic - For this last account, a more underground and intriguing individual is taking the crown over someone like @JenSelter. If you’re curious about how advertisements consistently get bombed and wheat paste-ups live in the subways, Jilly is your girl. Dega Films has started to launch their monumental “Wild in the Streets” documentary, following the lives of street artists around the 212. Their guerrilla marketing tactics have already sprung into action this past weekend, check it out!
This will be the first of many NYC Instagram Account posts but most importantly, follow @the212 on Instagram right now to keep your ear to the Manhattan streets on what’s really good! Oh and you thought I would just forget @misshattan, please – you better bow down on both knees. I just wanted to make sure you read the whole post, props to you!