Marc Ecko just released his new book, Unlabel. And we received it earlier this week and read it within 24 hours. The book is long overdue from Marc and it gives you a chance to go through through his discovery of self-branding and read over 20 years of experiences and stories. Its a great first hand view from one of
hip-hop’s the world’s greatest entrepreneurs. Read below this excerpt of Marc while getting some advice from Diddy at a 2006 party (which the picture above is from):
When I arrived at the 2006 Sundance Film Festival, I wanted to show Puffy that I could take a page out of his playbook.
When we both ended up at the same party one night, Puffy took in my new vibe — I was wearing a sheepskin coat, looking svelte, herding models like Moses did sheep — and he gave me a knowing nod. But I still didn’t feel like I could own the room like he did.
I got his ear for a second and asked him, “Puff, how do you know when you’ve arrived?”
“Marc, you know how when you’re in high school?” Puffy leaned in closer.
“And you’re walking through the halls, going from third to fourth period, and you’re the kid everyone’s talking to, saying ‘What’s up? What’s up, Sean?’ ‘Yo, Sean! What’s up?”,
Yeah, I guess I knew that feeling.
“That’s what it feels like. That’s when you know you’re good.”
“So how do you do that?”
Puffy looked back at me. “Here’s what you need to do: you need to make these motherfuckers want you like the dope man.” And then Puff took out this huge wad of cash effortlessly, as if you were checking for singles to tip the doorman — it must have been $20k — and he starts counting it at the party. Reason number 4,726 that Puff is successful: only he can pull off a stunt like this without looking like a cartoon. This was Puff in all his authentic Gatsby glory; he oozes this charisma from every pore. He can do this. Others can’t. When he drops pearls, or perplexes you with a question, it’s important to listen, glean, and adapt — but never parrot.