Pandora hosted a great event on Saturday night with the help of an eclectic lineup and a slew of sponsors at their Pandora Holiday Discovery Den 2014. Rudimental, Kiesza (replacing Charli XCX after a last minute drop out), and The Neighborhood entertained Pandora listeners in The Grand at Hammerstein Ballroom.
Pandora opened doors about 30 minutes late on Saturday, leaving a line of more than 1,000 people waiting out in the rain. Once they finally started letting people in, the line proceeded to move at a slow and steady pace, as they were only letting small groups in at a time who then had to ride an elevator up to the 6th floor.
After waiting over an hour in the cold and rain, we finally made it inside and upstairs where we found a free coat check (extremely rare in NYC) sponsored by TBS’ new show “Ground Floor”. Other sponsors included Ulta with a photo booth/step & repeat, T-Mobile with an upstairs VIP area, Express with glow sticks, Pillsbury with beanies and Ballantine Brew at the not-so-open bar.
After being introduced by Skyler Astin and John C. McGinley of “Ground Floor”, Rudimental went on stage first and got the crowd moving. At some points, the crowd was dancing so much that the floor felt like it was moving as well. Gotta love old NYC building’s infrastructure. Their set was upbeat and featured a trumpet and saxophone.
After Rudimental, the turnaround between sets was quite slow before Kiesza took the stage. With her classic hair style, Kiesza came out with two dancers and entertained the crowd with a lot of choreographed dance moves. Her set included some slower songs, which drew people away from the dance floor but the Jack Ü song “Take You There”, radio hit “Hideaway” and Kiesza crowd-surfing brought everyone back out.
Photo Courtesy Of: @JMillionNYC
The Neighborhood closed out the night by bringing some rock and roll to the Pandora stage. They kept the energy high but lost some of the crowd due to, I presume, long wait times and little in-between set activations.
Photo Courtesy Of: @laurosauruss
Overall, Pandora held a great FREE event with solid live performances in a classic New York City venue. If it weren’t for the rain while waiting in line, it would have been a resounding success. (However, to get close to 1,500 people even with the rain is a success in and of itself.)