It has now been over a year since Citi Bike launched their NYC shared bicycle program encompassing over 6,000 units across Manhattan and Brooklyn. What seemed like a promising, environmentally friendly initiative has cruised into discussions of audits and bankruptcy following a bevy of operational issues. It is only a matter of time before docking stations dry up and the Citi Bike program becomes obsolete unless new funding fuels a rebirth. Regardless, who wants to be seen on one of those clunky cruisers and be limited to a 30-minute ride? Not me.
While traveling across the world during my 2009 study abroad program in Hong Kong, I connected with one specific individual on multiple levels. My friend Wyatt entered our trip with a respectable amount of Mandarin knowledge and he quickly became one of the leaders of our Wolfpack. I shared and continue to share some of the wildest life experiences with this dude. After working in Asia for a couple of years post graduation, Wyatt has made his return to the United States in grand fashion by launching his own business.
Directly from their newly launched website, the Tribe Bicycle Co. mission and vision are as follows:
Originating from Hong Kong, the Tribe was created by friends Mitch and Wyatt in the summer of 2013 while the pair were working and living abroad. As cyclists and avid fixed-gear riders the two decided the current market needed a change and sought out to create something different. The idea was to create attractive, top-notch cycles for the everyday urban rider – and do so at a very reasonable cost. After one year of product development and design the two friends we’re able to make their dream a reality and officially launched Tribe Bicycle Co. in the summer 2014, re-locating themselves from Hong Kong to New York City. The initial collection consists of twelve unique bicycle models starting at $375.
From the first concept of the Tribe, the idea of having a global identity and reflecting that within our products has always been at the forefront of our brand. Our unique experiences traveling the globe play a huge part in everything we create. Every bicycle is therefore named after a place we’ve been or person we’ve met or been inspired by. Our color choices and branding of global coordinates further emphasizes the meaning behind each product name. Like you, each bike has a story. Through these memories we’ve created something that truly connects with our love of travel, fun, adventure, and life. We hope you love them as much as we do.
This Saturday afternoon, Tribe is celebrating the launch of their Red Hook HQ in Brooklyn. They are currently offering a 10% discount until October 1st, what are you waiting for?! Join us this weekend for some trendy fun and follow the brand on Facebook, Twitter, Instagram!