EBay is the number one shopping stop for anyone looking for a great bargain on their favorite things, or in many instances, scarce items. The online shopping outlet does have a few stores to their name, where do they sell items on hand, but that doesn’t mean they aren’t looking to expand.
Attempting to multiply their user-ship and core fan-base, EBay isn’t looking to be left behind their competition in regards to mobile devices, and a result has added new features to their site as of Tuesday, for which will allow people to not just shop but also browse while perusing the site.
Despite the company’s main headquarters is in San Jose, California, they decided to make the announcement at a well put-together [trendy] event in the meatpacking district of NYC, in efforts to spread the word about their newest upgraded image:
The company’s Manhattan design team on Sixth Avenue produced the new elements, which build on features introduced earlier this year, including a “Feed” function on the home page that allowed users to follow “interests” and which encouraged browsing with a greater emphasis on images.
New York is also the home of the company’s new chief curator and editorial director, Michael Phillips Moskowitz, who will oversee the new eBay Today page, a daily, themed presentation of curated items.
The new features include the introduction of some 200 “curators”—trendsetters who will create “collections” which users can “follow”—as well as customizable profile pages for buyers and sellers.
The far more social and personalized eBay is also a lot better looking than the site has traditionally been—the company has raised its standards for the photos that sellers post of their merchandise—and is aimed at attracting more female shoppers as well as mobile users. Browsing is easier on a phone than searching.
“This is a new capability for eBay,” said Chief Technology Officer Mark Carges in an interview. “It’s also unique on the Web. Nobody else is doing the combination of curating items, telling a story around them and having it all be instantly shoppable.”
eBay is fighting for share of the shopper’s wallet as online and offline commerce increasingly merge. In a challenge to Amazon’s roll-out of same day delivery, eBay also announced on Tuesday that it would be expanding its own local delivery service to 25 markets by the end of 2014, and adding local pickup, starting with Toys “R” Us and Best Buy, and would soon also offer scheduled pickup.