Although Amazon representatives have not confirmed the original Wall Street Jouranl report , according to “people familiar with the plans:”
“Amazon’s space at 7 west 34th St, across from the Empire State Building in Midtown, would function as a mini-warehouse, with limited inventory for same-day delivery within New York, product returns & exchanges, and pickups of online orders.”
It seems as if the physcial store would be more a marketing move, but it would also create more opportunities for same-day delivers and returns or exchanges. What do you think about this move? More on this to come, maybe.