Make no question that Spotify has, out of nowhere, dethroned every streaming service in so little time. And following their extremely successful run in 2013, the company’s CEO Daniel Ek unveiled its new plans to provide free service to all devices including mobile and tablets. Of course, this was only previously available via premium accounts per subscriptions, but as an effort to close the gap between its competition, Spotify is certainly looking to kick down their opposition – now with their app currently allowing users to not only stream music on-the-go in a shuffle mode on iPhone and Android devices – but also differs from other services due to users now being able to pick an artist or playlist and hear a stream of shuffled tracks.
On-demand service will still cost you a subscription however – further details after the break. Spotify also announced that its users have streamed more than 4.5 billion hours of music this past year, creating more than 1.5 billion playlists.
“We’re giving people the best free music experience in the history of the smartphone,” Ek said. “Spotify for mobile is no longer just for people who subscribe to Premium… and the more you play, the more likely you are to play.”
Source: Dancing Astronaut