Troy Ave has absolutely made an impression on industry folk in the last year or so. With notable projects and mixtapes now under his belt, the self-proclaimed “King of Powder” is looking to keep his momentum going with his newest full-length LP, New York City, available now for free and on iTunes.
Fresh off the heels of his song “Blanco” being featured in HBO’s hit show “Eastbound and Down” last night, the Village Voice ran a piece on the Brooklyn rapper where he candidly spoke about his rise to fame, whether he’s nervous about the latest album, capitalizing on hype, the latest status on if he’ll sign to a major record label, why he feels his project is a “masterpiece,” if he’s worried about being pigeon-holed as a “coke” rapper, and promising consumers a money-back guarantee if fans aren’t satisfied with his brand new audio product.
View a couple of quotes below and read the full here.
Your profile is at its highest right now. Are you nervous with the release of New York City?
There’s no nervousness. I know that it’s good. We been on the highway with police flashing lights behind me, you know what I mean? That’s the real anxiety type of feeling. This is going to be a classic. This is the best representation of New York City rap in over a decade. I promise. I’ll give people their money back if it’s not the best in over a decade. I got the classic sound and I’m improving on it. This album is like a classic car, like a Mercedes Benz, but this is the new body that came out.
You’re actually putting a money-back guarantee on New York City?
Yes and I have the money to prove it. I’m going to show and prove. You can fuck with everything straight through. Every type of word people use to explain this album will be exclamatory words. I never lie to people. That’s why my word is so good in the streets. You can’t come where I come from and still be out here, living or be respected, if your word is not good.
You mentioned earlier to me that a lot of New York rappers are trying to capitalize on your hype. What’s that about?
Yeah. They’re trying to reach out to have “New York movements” or just kick it like, “I wanna do some stuff.” People basically trying to surf my wave. I saw how the game was played. There’s a lot of artists, rappers…Sometimes I reach out and they get back to me late with features or don’t do it. No help. I’m cool with that.
People want to jump on your bandwagon.
That’s my next car! A bandwagon. I’m getting it detailed right now. If somebody helping and you genuine, and you’re not dick-riding or trying to get ahead, I’m cool. But I gotta ask, “What am I getting out of it?” I’m not doing no free features for motherfuckers. A lot of shit don’t be a fair trade. I’m a mirror: The way you treat me, I’m gonna treat you the same type of way.
Source: Sound of the City