Rather similar to the pop up shop that gracefully opened its doors up in Union Square this past October, several other retailers are looking to capitalize on the holiday craze and beyond, as they have sought out six potential new pop-up shop locations in the subways. As per the MTA report, the agency claims that these same locations, which vary, will be leased out month to month while it searches for permanent tenants. There are a couple in Grand Central Terminal in Manhattan, another at a B/Q/R station at DeKalb Avenue, and a location in Woodside.
More info on acquiring the (6) spaces are here (as available):
42 St-Grand Central (shuttle passage) – 510 square feet
42 St-Grand Central (shuttle passage) – 94 square feet
DeKalb Av (mezzanine outside of turnstiles) – 96 square feet
61 St-Woodside (mezzanine level between subway and LIRR) – 80 square feet
50 St (downtown platform) – 80 square feet
50 St (uptown platform) – 70 square feet
Retailers who are interested in leasing these sites on a month-to-month basis should visit this link (http://bit.ly/1e82lyN) to sign in and download forms to apply to the MTA Real Estate Department for a temporary pop-up license.
The MTA piloted the pop-up store concept in July by hosting The Newsstand, an indy-oriented media seller at the Lorimer St L Subway Line Icon / Metropolitan Av G Subway Line Icon station in Williamsburg, Brooklyn. In October, the MTA welcomed a pop-up store from UNIQLO, the clothing retailer, into a 174-square foot space in the Union Square subway hub.
“Making the most of our real estate means thinking of new ways to reduce vacancies by filling retail spaces in short term ways even as we are simultaneously looking for long-term tenants through our standard practices,” said MTA Chairman and CEO Thomas F. Prendergast. “We hope that enlivening the subway with more active storefronts will pay long-term dividends by making the entire system more attractive to retailers. We’ve seen the retail world’s embrace of Grand Central Terminal grow by quantum leaps over the years as we’ve actively managed the stores there. If we can stimulate something similar in the subway, the MTA’s bottom line will be better off over the long term.”
The MTA Real Estate Department will evaluate pop-up applications on a rolling basis. There is no specific deadline for submissions for these sites, and more sites could be added in the future.
Source: MTA Info