There’s no question about it, as with the rise and influx of sponsored corporations plastering their names all over the NYC subway stations, it is only a matter of time that these same companies play a role in name changes for several of these locations—particularly such as Barclay’s—which was subsequently changed from the old Atlantic Avenue to that in 2009 after a $4 mil [20 year deal] as part and/or anticipation of the newly built arena.
And as the NY Times reports:
“The authority cautioned that no name changes were imminent, and many board members have long expressed concerns about selling some of the subway system’s most significant elements to the highest bidders.” But, on the other hand, MONEY: Stephen Morello, counselor to MTA chairman Thomas Prendergast, told the Times, “For us and for systems around the country, this is a revenue strategy that’s being discussed more and more seriously.
Station names should be accurate and help orient customers as they navigate the MTA network. Recognizing the importance of ensuring that customers are able to navigate the system easily, requests for the Re-naming of a Facility will only be accepted from Sponsors with a unique or iconic geographic, historic or other connection to such Facility that would readily be apparent to typical MTA customers. An example would be a stop that is associated with a particular destination such that the vasty majority of customers exiting at such station are headed to that destination. MTA will not consider Re-naming requests from third parties looking merely to brand a Facility in the absence of such a compelling nexus between the Facility and the Sponsor.