It seems as if Amazon is shuffling their way into a more fashion and artsy focused mindset. Media WWD has reported that the online retailer has supposedly found and purchased a 40,000 square foot space location on Kent Street in Williamsburg, Brooklyn, an area where it’s best known for its innovative talents and considered as one of the emergent neighborhoods in all of NY. Amazon Fashion president, Cathy Beaudoin, explains of the [6th] Amazon (photo) studio location and the economical effect it’ll have on the area:
“We think of it as joining an emerging neighborhood that’s known for its creative talent and community. It’s going to be a mecca — we hope — for creative talent.” Along with more jobs, the mecca should provide “thousands of on-model product images a year” for Amazon Fashion, Shopbop, and MyHabit, “with the goal of enhancing the presentation of the fashion offerings online and introducing even more engaging editorial for the latter two brands.”
Source: NYMag
