Trendy retail giant H&M will be unveiling a new store opening in Times Square this week, and to help this launch this, it will be welcomed with a midnight opening by none other than Lady Gaga, who is celebrating the release of her new LP ARTPOP. At exactly 12:01 a.m. this Thursday (November 14th), Mother Monster will be assisting in cutting the ribbon to usher in the opening, which is said to also feature the infamous H&M logo being lit on top of 4 Times Square building.
The 42,000-square-foot store will house all of the brand’s ranges from Menswear to Children’s, and will be the first store in the world to debut the Isabel Marant for H&M collection to the public.
To celebrate the opening day, H&M Times Square will be open for 24 hours and will be giving away prizes and offers, including twenty golden tickets to “meet and greet” with Lady Gaga herself. In honor of her ARTPOP release, over 175 H&M stores nationwide will be selling the album for an exclusive price of $9.95 USD in-store. H&M Times Square will open at 12:01 a.m. EST on Thursday, November 14.