After securing two Hall of Famers this off season in Kevin Garnett and Paul Pierce, the Brooklyn Nets became the team with the highest payroll in the NBA. And with these additions will come more tickets and, well, sponsorships. According to NY Post, the Nets have inked a 5 year corporate sponsorship deal with the high powered SecureWatch24, which is also a multimillion deal that makes SW24 their main and “present sponsor”. In terms of the deal, SW24 will control all Nets’ related marketing, including ads, billboards and in-arena signage. Lastly, the security company’s logo will be present on courtside/baseline signage during home games at Barclays Center.
“Where you see us, you’ll see them,” Nets CEO Brett Yormark told The Post.The Nets declined to comment on the financial terms but similar NBA presentation contracts run around $1 million a year.
Nets owner and Russian billionaire Mikhail Prokhorov has invested millions — drawing comparisons with late Yankees owner George Steinbrenner — in his five-year quest to win the title.
After signing pricey stars like Kevin Garnett and Paul Pierce in the off-season, the Nets have rocketed their payroll past $100 million with a record luxury tax bill of around $82 million.
The Nets are rolling out an aggressive new marketing campaign, with the tagline “Are You Ready?,” to tout their high-priced roster. Those ads will feature the SW24 logo when they debut on Monday.
SW24, founded by a former Brooklyn police officer, stepped in after a Nets marketing deal with rival security giant firm ADT ended.
Desmond Smyth, president of SecureWatch 24, knows the Nets’ turf well from his years at the 77th Precinct, a short walk from Barclays Center. “SW24 was looking for a game-changer,” Yormark said.
Source: New York Post