With the acquisitions of Kevin Garnett and Paul Pierce to the Brooklyn Nets, many fans and strategists believe the organization is not only expanding their brand by acquiring star power, but it can see major benefits as the fan-base would extend all the way from Manhattan to Long Island and Queens, mainly due to the newly revamped team and state of the arch arena at Barclay’s Center. An longtime PR consultant and Big Apple sports enthusiast, Joe Favorito, chimes in on the affect these new additions would bring the team and Brooklyn in general. Although companies such as Cablevision and MSG will still reel in fans TV wise, there’s no question as to whom will be the new talk of the town. He goes on to say:
Brooklyn was a fine way to market the first year, he writes, but “the exciting team and its state of the art arena now extends several hundred miles east into Long Island and through Queens, drawing casual hoops fans and now hockey fans as well. The star power of the Nets team can pull fans probably from Manhattan and even from New Jersey now, something which in year two of a launch may have been harder to do…”Brooklyn as a borough has a power all to its own, now its home standing sports brand has ratcheted up its limelight as well,” he adds.
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