…At least something is going right for New York sports…if you can honestly count the business side of things. Adding to his business acumen, Knicks forward Carmelo Anthony has been summoned to be the newest addition and face of music mogul 50 Cent’s SMS Audio headphones’ line. Not only is his name and face attached with the booming brand, but he will also be a financial partner and investor with 50’s flourishing headphones company.
Here’s the official press release:
SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis ‘50 Cent’ Jackson, today announces that six-time NBA All-Star and NCAA Champion, Carmelo Anthony joins SMS Audio as an investor/partner and advisor. As part of his new role with SMS Audio, Anthony is also a brand ambassador for SMS Audio worldwide.
“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” said Mr. Anthony. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.”
Anthony marks the second celebrity to get involved with SMS Audio as an investment partner. In 2011, mega-producer Timothy “Timbaland” Mosley also became a partner, bringing his unparalleled music production background to the brand.