All photos taken by Sam Eltosam
After solidifying him-self as one of the most prominent and rising stars in the game, rapper Ace Hood, who is rolling on full steam with his soon-to-be platinum single “Bugatti,” the Florida native is looking to capitalize on his buzz with the forthcoming release of his fourth solo record, Trials and Tribulations, slated to hit racks on July 16th. The protégé of DJ Khaled—and most recent acquisition to Birdman’s evolving Cash Money/YMCMB label—entertained tastemakers at Park Avenue’s Gansevoort Hotel’s Lounge this past Tuesday (June 18) where he played a couple of tracks from the pending set; and in total, nine full songs were previewed for the select few.
As guests guzzled down sips of Baby’s GTV liquor and ate some of the finest hors d’oeuvres to mankind, many of todays’ elite industry folk(s) and label execs trickled into Gansevoort, as the speakers rattled for much of the night. After being formally introduced by DJ Khaled, Elliott Wilson, Shaheem Reid and Rick Ross, the man from Broward County—with camera flashes and all—took front and center to speak on the creative process of the project, before explaining this to be his “best and most personal LP to date.” Shortly after setting the mood with the intro cut to the album, Ace, now speaking in a somber tone was accompanied by Rozay on the microphone, as they both recollected a much heartfelt discussion between them, which was pertaining to the untimely death of Ace’s baby. The cut that followed, “Another Statistic,” was a reminder of how he overcame these tragic events and made it out the slums for the good of his family.
Much of the album’s theme lied heavily on the focal point of achieving success after suffering hardships, and after hearing Shaheem Reid’s story of him flying to Miami to get an exclusive listen of the not-yet released “Bugatti” (at the time) and him telling Khaled it was going to be a certified hit, the album quickly shifted to a happier but yet boisterous sound, as heard on the Sonny Digital produced “For The Rollie,” featuring MMG’s Meek Mill. The two go bar-for-bar detailing about how they used to dreaming of having Rolexes, to now being able to purchase a few flossy pieces, and much more luxurious things. In a nutshell, a story of rags to riches—and, yes, there was tons more of this.
As YN spoke on the undeniable motivation of “Florida niggas,” Ace served up another inspirational and soulful gem about getting to his dreams by any means necessary on the Anthony Hamilton assisted “Come Up.” Grinding, well, the next track tackled that. However, we’re talking between the sheets. And as usual, Ace had something special in store for his female fan-base, as he once again connected up with his go-to-hooks-man Chris Brown on the bedroom ready single “Rider”. Other highlights included a track which surprisingly featured one of his mother’s favorite vocalists, Betty Wright. In case you weren’t in attendance, here are some exclusive The212 flicks of the event, which also consisted of appearances by Busta Rhymes, Jayson Rodgriguez, Rahman Dukes, Vado, Chinx Drugz, DJ Bobby Trends, Ms. Drama, Lowkey of UHTN, DDot Omen, Torch, Cardiak, Shawn Pecas, Young Sav and many more. Hit the jump.